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        		<h1>Foursquare’s Future Slowly Takes Shape</h1>
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            		<p>A few weeks back, when I met Foursquare CEO and co-founder Dennis Crowley for a coffee in New York, our conversation turned to the future of Foursquare. While Dennis remained coy about the specifics, he was clear: Foursquare wants more folks to use its application-programming interface (API), and thus build an ecosystem around Foursquare’s data.</p>
                	<p>The more apps are built on its API, the easier it is for Foursquare to grow faster, which in turn would allow the company to start monetizing its efforts to bridge physical and digital worlds. Foursquare (and others like it) can essentially bring a cost-per-action business model to the real world, perhaps either supplanting or complementing traditional forms of advertising.</p>
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